The Power of Employee Advocacy: How it Elevates Brand Perceptions and Cultivates Customer Loyalty

In today’s highly competitive business landscape, building a strong brand image and fostering customer loyalty have become paramount for the success of any organisation. While traditional marketing tactics remain relevant, companies are increasingly recognizing the potential of employee advocacy as a powerful tool to enhance brand perceptions and cultivate customer loyalty. Employee advocacy involves empowering […]

Exploring the Innovative world of Venture Studios and Their Impact on Startups. 

Venture studios, also known as startup studios or company builders, are a relatively new and innovative approach to entrepreneurship and startup creation. They have been gaining significant attention and popularity in recent years due to their unique model and potential for success. A venture studio is an organization that systematically builds and launches multiple startups […]

Identifying Emerging Business Development Trends and Their Drivers – Getting around the Evolving  Business Environment

In today’s fast-paced and digitally driven business landscape, staying ahead of emerging trends is imperative for organizations aiming to thrive and succeed. Businesses are constantly adapting and evolving to meet the changing needs of customers, leverage technological advancements, and remain competitive. In this context, several prominent trends have emerged in the field of business development. […]

Investing in Startups: Key Factors Our Partners Look Out For a

 Africa’s startup landscape is thriving, offering opportunities for entrepreneurs, investors, and ecosystem stakeholders. With vibrant tech hubs and a young entrepreneurial population, the region is a hub for innovation and disruptive ideas. Startups tackle sectors like fintech, e-commerce, agritech, healthtech, and renewable energy, addressing challenges and creating innovative solutions. Investing in startups can be a […]

Facilitating Market Access: How we played a crucial role in facilitating a Global Renewable Energy distribution brand’s entry into Ghana

In the dynamic and ever-changing world of renewable energy, gaining market access and customized business development services have emerged as critical factors in driving success and fostering expansion. As a consulting firm, we recognise the significance of facilitating market entry and equipping businesses with the necessary tools to explore the nuances of the Ghanaian market. […]

Exploring New Frontiers: The Strategic Benefits of Executing Projects in Other Regions

In today’s globalized business landscape, expanding into new regions offers a plethora of strategic benefits for companies. By executing projects in other regions, businesses can unlock new opportunities, diversify their market reach, and foster innovation. Let’s delve into the compelling reasons why venturing into new frontiers can be a game-changer in our latest article. Diversifying […]

How Solar Energy is becoming Africa’s Answer to Its Energy and Climate Crisis

Solar energy has the potential to play a significant role in addressing the energy challenges faced by Sub-Saharan Africa. In addition, Africa is an area with a variety of electricity-related issues, high energy consumption, and a significant contribution to global greenhouse gas emissions. It is also one of the regions most severely affected by climate […]

Can AI help West African countries fight climate change? A look at global examples

Artificial intelligence (AI) is rapidly becoming a critical tool in the fight against climate change. With global temperatures on the rise and the planet facing unprecedented environmental challenges, there is growing recognition that new and innovative solutions are needed to mitigate the effects of climate change. AI is being used to address some of the […]