Connecting and Promoting Businesses in Africa and Europe

We are a management consulting firm providing specialised business development support for both technology and non-technology startups and SMEs across Africa and Europe.

We are the Management Partner for Startups and SMEs!

We leverage collaboration and partnerships among relevant stakeholders to build self-sustaining African businesses that grow beyond their borders.

We are building a community that provides value for startups and SMEs across Africa by creating strategic collaborations.


What We Do

We have curated the right combination of support services that allows us to provide you value for your money and time.


We connect startups and SMEs looking for both debt, commercial and equity financing to strong institutional investors within our network

Market Entry

We hand hold our businesses to ensure a smooth pathway to new markets in West Africa

Project Management

Our team helps businesses develop and deliver entrepreneurship projects which have real impact across Sub-Saharan Africa.

Our Partners

We are building strategic partnerships that would allow us to continuously provide value for our community.

Through our programs, events, projects and webinar series we have reached…

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Early Stage Startups and Local SMEs

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Consulting Clients

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Footprint in Countries

Our Focus Area


Agriculture & Agri-tech

Finance & Fintech


Our Clients


"Samuel, Nicholas, Prince and their team bring an unexpected wave of enthusiasm and a collaborative can-do attitude to any project. Having seen Start.Up Lounge put on a multi-country roadshow and work with dozens of startups before, I am confident they would be an asset for startups and SMEs alike."

Mark Kleyner Co-Founder @ Dream VC

"Our Partnership to Start.Up Lounge Africa has been of great value to us. It has not only helped us raise awareness to the importance of sustainable chemistry but also advance the regional discussion on opportunities, priorities and needs for Sustainable Chemistry by partnering with us for our roundtable series in Ghana and helping identify like minded organizations."

Juanita Haublab International Relations Manager @
ISC3 Innovation Hub

Collaboration with startups plays a significant role in our innovation strategy. And thus, we started our exploratory activities in Sub-Saharan Africa with a joint startup challenge together with ISC3 supported by the Start.Up Lounge Africa team in Ghana.
Samuel and his team were of great value by organizing and facilitating a subsequent business initiation trip to Ghana, supporting initial pilot projects and laying with us the foundation for further explorative activities of Otto Krahn New Business in Africa.

Matthias Schulz Director New Business & Innovation
Otto Krahn New Business GmbH & Co. KG

Working with Start.Up Lounge Africa has been the key to our success in Africa. The team have fantastic knowledge of African markets and have all the connections we needed to successfully launch our solar products in a number of African countries. The team provided us with detailed market reports and connected us to the key players in each market to help us focus our strategy on the markets with the best potential. We are now operating in Ghana and Zambia with Kenya, Ethiopia and South Africa next on the list!

Christelle Barat Head of Africa Expansion
Bourgeois Global

Latest Post

News and updates

The African Climate Innovation Challenge aims to support climate adaptation in Africa by encouraging innovators to present their ideas and solutions. The challenge addresses climate change impacts such as extreme weather events, food insecurity, and biodiversity loss. It offers funding and mentorship opportunities for innovative projects in four key areas: climate change adaptation, community relevance, human skills, and business development. Coordinated by 3 E’s 4 Africa, Green Africa Youth Organization, and Start.Up Lounge Africa, the challenge targets young Africans to create local impacts in their communities.

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